In planning advertising, which is a major variable to use in segmenting a market?
A) a situation analysis
B) position of your product in the market
C) lifestyle
D) the market-segmentation process
E) media habits
C
Business
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Proctor & Gamble's management realized that their salespeople needed greater working knowledge of how to sell across functional areas to customers. As a result, Proctor & Gamble provided training for its salespeople on:
a. managing their time. b. understanding teamwork. c. industry knowledge. d. general marketing knowledge. e. understanding the importance of adapting their sales presentations to their customer personalities.
Business
In the business world, women are considered equal to men in all cultures
Indicate whether the statement is true or false.
Business