________ is one of the most popular approaches to measuring service quality

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "A" leads would be:

A) do nothing currently, but monitor the lead for possible future changes B) contact the lead using telemarketers C) receive a sales call from one of the firm's salespeople D) send the lead marketing materials and encourage them to make inquiries if they are interested

Companies that proactively build a global organizational culture subscribe to subjective ethical and moral standards

Indicate whether the statement is true or false