"Everyone in our group has signed the petition. You should, too." What fallacy is being committed in this statement?
a) Ad hominem attack
b) Appeal to authority
c) Appeal to popularity
d) Appeal to tradition
e) Appeal to novelty
ANS: c
Communication & Mass Media
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Bill Gates and ________ started Microsoft
Fill in the blank(s) with correct word
Communication & Mass Media
In the context of data-gathering methods, which of the following describes scaled items?
A) ?They encourage respondents to elaborate on their opinions. B) ?They gather information only on the demographic data of an audience. C) ?They measure the direction or intensity of respondents' feelings. D) ?They require respondents to choose between two answers.
Communication & Mass Media