In the context of data-gathering methods, which of the following describes scaled items?
A) ?They encourage respondents to elaborate on their opinions.
B) ?They gather information only on the demographic data of an audience.
C) ?They measure the direction or intensity of respondents' feelings.
D) ?They require respondents to choose between two answers.
C
Communication & Mass Media
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What kind of speech are you giving if you are persuading a room full of smokers to quit smoking?
A. speech to reinforce or stimulate B. speech to convince C. speech to actuate D. speech of tribute
Communication & Mass Media
An acceptance speech is most often made in response to a speech of tribute
Indicate whether the statement is true or false
Communication & Mass Media