A global segment is referred to as "global elite," which includes:
A) people between the ages of 12 and 19.
B) affluent, well-traveled persons.
C) the graying population.
D) technology professionals.
E) persons having power.
B
Business
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When a marketing manager is dissatisfied with the current positioning of his/her product or service and seeks a new perceived advantage, it is called:
A) brand positioning B) perceptual mapping C) brand repositioning D) brand extension
Business
The number of foreign firms traded on the London exchange is ________ than the number traded on the NYSE, and the costs of listing and disclosure in London are ________ those for the NYSE
A) less than; less than B) less than; greater than C) greater than; less than D) greater than; greater than
Business