English contains ____________ clichés

Creating a marketing database involves all of the following steps except ________

A) transferring raw sales information to a microcomputer B) enhancing consumer purchase information by overlaying it with demographic and psychographic information C) analyzing information in terms of a customer's activity over the life of the business relationship D) none of the above

An evaluation of the how well a firm's buyers understand the computation of maintained markups can best be ascertained through a _____ audit

a. mystery shopper b. disguised c. horizontal d. nondisguised