A city decided to build a stadium to hold 19,000 people. It was a difficult decision because the city already had a 70,000 seat dome
City planners convinced the people of the city that the older dome was too large for most touring shows and better suited for sporting events. In terms of the buyclass framework, the decision to build a new stadium was a ________.
A) simple-task purchase
B) new-task buy
C) simplified rebuy
D) rebuy
E) not-for-profit purchase
B
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Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious
A) confirmation B) interest C) evaluation D) adoption E) impulse purchasing
Unlike innovators, early adopters ________
A) compose the smallest of the adopter categories B) have greater concern for social acceptance C) have stronger physiological needs than others in the population D) are light media users E) are more worldly than the rest of the population