Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious
A) confirmation
B) interest
C) evaluation
D) adoption
E) impulse purchasing
B
Business
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Which one of the following is a permissible question for applications and interviews?
A. How old are you? B. What organizations or groups do you belong to? C. Have you ever been arrested? D. Have you ever worked under a different name?
Business
Why are marketers exploring more opportunities in emerging markets?
What will be an ideal response?
Business