Which of the following is the term for how the marketplace perceives a retailer relative to the competition?
A) store layout
B) store atmosphere
C) merchandise assortment
D) store image
E) market segmentation
D
Business
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Pressure for local responsiveness includes:
A. Varying consumer preferences B. Varying sales and distribution patterns C. Varying traditions D. Varying political demands E. All of the above
Business
The decisions about impact and engagement of an advertisement fall into the category of ________ decisions
A) sales objectives B) budget C) message D) media E) advertising evaluations
Business