Multinational firms should invest only if they can earn a risk-adjusted return greater than locally based competitors can earn on the same project

Interest is generally stated as a monthly rate

Indicate whether the statement is true or false

Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:

A) differentiated target marketing. B) standardized global marketing. C) concentrated global marketing. D) competitive global marketing. E) target benefit marketing.