Marketing that involves creating the same marketing mix for a broad mass market of potential buyers is referred to as:
A) differentiated target marketing.
B) standardized global marketing.
C) concentrated global marketing.
D) competitive global marketing.
E) target benefit marketing.
B
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An equity security ________
A) represents a credit relationship with another company or governmental entity B) is a standardized contract between two parties to acquire various forms of investments C) represents stock ownership in another company and sometimes pays dividends D) is a financial instrument that entitles the holder to receive periodic interest
The percentage-of-completion method
a. recognizes revenue and gross profit each period based upon progress. b. is used primarily for short-term contracts. c. accumulates construction costs in the Billings on Construction in Progress account. d. recognizes revenue and gross profits only when contract is completed.