Consumer-generated marketing (CGM) ________
A) is most effective in non-electronic communication environments.
B) emphasizes expensive, well-targeted advertising messages.
C) works best in large metropolitan areas.
D) relies solely on digital communication outlets.
E) encourages consumers to create marketing messages themselves.
E
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When drafting content for online reports, it is helpful to use the inverted pyramid style of organization in which you
A) cover the most important information first and then gradually reveal more detail. B) cover the least important information first and work your way to the main idea. C) pretend you're headed in one direction, and reveal your true intentions at the end. D) walk readers through arguments you don't support, and then explain why. E) use as many complex sentences as possible.
Which of the following will we use if the source of our problem is the failure to meet an objective?
A) A control system B) An opportunity identification system C) A marketing opportunity analysis D) An objectivity course E) none of the above