Which of the following will we use if the source of our problem is the failure to meet an objective?
A) A control system
B) An opportunity identification system
C) A marketing opportunity analysis
D) An objectivity course
E) none of the above
A
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Parvon, a cleaning product, is in the maturity stage of the product life cycle, and Parvon managers have decided to modify the market. Which of the following steps should Parvon managers most likely take to achieve this goal?
A) find new market segments for the brand B) improve the overall quality of the product C) reduce mass media advertising expenses D) offer improved services to new buyers E) conduct controlled test marketing activities
Because a firm's performance measures reflect past performance, these measures can NOT be used to assist in forecasting future financial statements
Indicate whether the statement is true or false