Which of the following can be considered as a business opportunity in the context of SWOT analysis?
a. Qualified employees
b. Good production facilities
c. Low turnover rates
d. Favorable government regulations
ANSWER: d
When examining external opportunities and threats, marketing managers must analyze aspects of the marketing environment. The six most often studied macroenvironmental forces are social, demographic, economic, technological, political and legal, and competitive.
Business
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