Which of the following best describes tactical-level decisions?
A) decisions undertaken at the highest level by the leaders of an organization
B) programmed decisions that involve routine transactions and deal directly with customers
C) decisions that impact the entire organization and sometimes, even the industry
D) mid-level decisions undertaken by managers on issues like product development and membership drives
D
Business
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Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys?
A) revenue premium metrics B) financial market metrics C) brand venture metrics D) equity-identity metrics E) customer mind-set metrics
Business
A(n) ________ is short-term and measurable
A) Strategy B) Objective C) Goal D) Vision
Business