Value proposition refers to a statement that describes the unique features of the firm's products and services
Indicate whether the statement is true or false
FALSE
Business
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The ________ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period's results and take action as needed
A) executive summary B) situation analysis C) marketing strategy D) financial projections E) implementation controls
Business
Input which stays within the business is called ________
A) internal input B) external input C) private input D) public input
Business