The ________ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period's results and take action as needed
A) executive summary
B) situation analysis
C) marketing strategy
D) financial projections
E) implementation controls
E
Business
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A business's return on sales is ________
A) sales divided by net marketing contribution B) net marketing contribution multiplied by sales C) net marketing contribution divided by sales D) net profit multiplied by sales E) net profit divided by sales multiplied by 100%
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Anna Escorsio writes a new song. Which of the following legal protections can she be granted?
A) Patent B) Industrial design C) Copyright D) Trade mark E) Trade secret
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