In a ________ banking system, commercial banks provide a full range of banking, securities, and insurance services, all within a single legal entity

A hyperbole cognitive message strategy is a(n):

A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor B) direct promotion of product attributes or benefits without any claim of superiority C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner D) untestable claim based upon some attribute or benefit

American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________

A) brand mantras B) brand parity C) brand identity D) brand architecture E) brand extension