Jeff wants to buy a smart phone, but he doesn’t know much about technology and is too busy to read or research different brands. According to ELM, Jeff will most likely be persuaded by ______.
A. an assimilation effect
B. behavior intention
C. peripherally routed messages
D. the latitude of acceptance
C. peripherally routed messages
Communication & Mass Media
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One major function of an introduction is to win over the audience
Indicate whether the statement is true or false
Communication & Mass Media
A brand sets up a Facebook page to promote itself. In the PESO model, which medium type is this?
a. paid media b. earned media c. shared media d. owned media
Communication & Mass Media