A brand sets up a Facebook page to promote itself. In the PESO model, which medium type is this?

a. paid media
b. earned media
c. shared media
d. owned media

d. owned media

Communication & Mass Media

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The understanding stage in the listening process involves

A) decoding a message exactly the same way as it was encoded by the speaker. B) grasping both the thoughts that were expressed and the emotional tone that accompanies them. C) anticipating what the speaker will say next. D) tuning out the emotional element of the message and focusing only on the content of what is being said.

Communication & Mass Media

Meghan is engaged in perception, but is not consciously trying to do so. She is engaged in

passive perception. Indicate whether the statement is true or false

Communication & Mass Media