Micromerchandising is compatible with rationalized retailing

Compared to convenience products, shopping products are:

a. sold through aggressive personal selling and highly persuasive advertising. b. usually more expensive and are found in fewer stores. c. purchased without significant planning. d. available everywhere, including department stores, gas stations, and vending machines.

The risks associated with over-production are likely of greatest concern to which company below?

A) a cereal manufacturer B) a manufacturer that produces designer clothing C) a manufacturer of printer paper D) a mailbox manufacturer