Compared to convenience products, shopping products are:
a. sold through aggressive personal selling and highly persuasive advertising.
b. usually more expensive and are found in fewer stores.
c. purchased without significant planning.
d. available everywhere, including department stores, gas stations, and vending machines.
ANSWER: b
Compared to convenience products, shopping products are usually more expensive and are found in fewer stores. Consumers usually buy a shopping product only after comparing several brands or stores.
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