________ is the characteristic that influences the average length of time a visitor stays in a site

The sales-volume variance is:

A) $9,600 favorable B) $2,400 unfavorable C) $10,000 unfavorable D) $12,000 favorable

________ is an approach for assessing the internal consistency of the set of items when several items are summated in order to form a total score for the scale

A) Internal consistency reliability B) Split-half reliability C) Test-retest reliability D) Alternative-forms reliability