A person who prods the group to move along or to accomplish more has taken on the role of:

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as_________

a. Positioning bases b. Market segments c. Perceptual maps d. Market positions

What is payback from the financial perspective? Why would a manager choose to use this approach to investment analysis?

What will be an ideal response?