Even if you give accurate advice to a person, that advice may not be helpful

Sarah has always dealt with her culturally diverse clientele at their places of business, but today, the meeting is in her office

Sarah is confident this will give her a "home ? court advantage" with her client; however, she is also worried that the interaction may be different because of the new location of the meeting. Sarah is considering which strategic communication component? a. goal setting b. situational knowledge c. communication competence d. anxiety management

Answer the following statement(s) true (T) or false (F)

1. The concepting by the book process begins by asking, “What is the client selling?” 2. Included in the fivetips for better concepts is the advice to always to either show it or tell it. 3. Simply talking about the product in an ad can be an innovative strategy. 4. The last level of concept testing is the business card test. 5. Creatives who work in the mainstream risk offending the general audience to appeal to the target audience.