Answer the following statement(s) true (T) or false (F)
1. The concepting by the book process begins by asking, “What is the client selling?”
2. Included in the fivetips for better concepts is the advice to always to either show it or tell it.
3. Simply talking about the product in an ad can be an innovative strategy.
4. The last level of concept testing is the business card test.
5. Creatives who work in the mainstream risk offending the general audience to appeal to the target audience.
1. False
2. False
3. False
4. False
5. False
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Our families, cultures, and technology all influence the process of perception
Indicate whether the statement is true or false
Hofstede’s definition of the dimension of masculinity-femininity can be described as a national culture’s degree of:
a. Good-heartedness b. Risk taking c. Long-term time horizon d. Assertiveness e. Entrepreneurship