Assertiveness is trying to influence others with little concern about others' ideas or needs

Indicate whether the statement is true or false.

F

Communication & Mass Media

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The acronym CPM, standing for "customers per medium," is an index for comparing the effectiveness of ads appearing in different media

Indicate whether this statement is true or false.

Communication & Mass Media

Political economy draws heavily from the work of _______________

a) Henri Fayol b) Karl Marx c) Manuel Castells d) Groucho Marx

Communication & Mass Media