The acronym CPM, standing for "customers per medium," is an index for comparing the effectiveness of ads appearing in different media

Indicate whether this statement is true or false.

FALSE

Communication & Mass Media

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A photo-op, short for photo opportunity, is a staged event that offers good visuals for photos to attract media attention

Indicate whether this statement is true or false.

Communication & Mass Media

In Citizen Kane, newspaper magnate Charles Foster Kane's last spoken word is ________, which serves a motif throughout the film

A) "rosebud" B) "xanadu" C) "snow" D) "lily"

Communication & Mass Media