Internal marketing requires that everyone in the organization buy into the concepts and goals of marketing and engage in choosing, providing, and communicating customer value

A sustainable competitive advantage is a function of the speed with which competitors can imitate a leading company's strategy and plans

Indicate whether the statement is true or false a. True b. False

Centralized decision making is generally associated with _____

a. micromerchandising b. risk-maximization retailing c. rationalized retailing d. category management