A sustainable competitive advantage is a function of the speed with which competitors can imitate a leading company's strategy and plans

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

A sustainable competitive advantage is a function of the speed with which competitors can imitate a leading company's strategy and plans. Imitation requires a competitor to identify the leader's competitive advantage, determine how it is achieved, and then learn how to duplicate it.