If you're marketing a new security system to an audience of wealthy professionals, the consumer benefit you would most want to emphasize is
A) protection of the consumer's property.
B) the low cost of the system.
C) the low monthly payments for the service.
D) easy, do-it-yourself installation.
E) sales projections for the new system.
Answer: A
Explanation: A) A wealthy audience is less concerned about price or easy installation than it is about protection of its property.
You might also like to view...
Which of the following defines the term "equity" as used in real estate transactions?
a. the owner's interest in real property over and above valid liens against it b. the difference between the fair market value or price of the property and the loan indebtedness against it c. the down payment on the property made at the time of the purchase. d. any of the above
A pitch is a marketer's attempt to convince journalists to report on the marketer's product or firm
Indicate whether the statement is true or false