A pitch is a marketer's attempt to convince journalists to report on the marketer's product or firm

A stock market characterized by ________ prices is termed a bear market.

A) falling B) rising C) steady D) none of the above

Assurance is the:

A) ability to perform the service dependably and accurately. B) ability of the service provider to respond to the customers needs on a timely basis. C) service provider's employees' knowledge and courtesy and the confidence they instill. D) high level of attention given to customers.