According to the Impact / Money box, “Top 10 Worldwide Public Relations Agencies,” where is the world's top public relations agency located?

a. London
b. Paris
c. Chicago
d. New York

ANSWER: c

Communication & Mass Media

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“Your lectures about anatomy are so boring,” says Dayton. Dayton is using ______.

a. disconfirmation b. indexing c. reification d. you-messages

Communication & Mass Media

Discuss ways to adapt a message to a receiving culture.

What will be an ideal response?

Communication & Mass Media