Discuss ways to adapt a message to a receiving culture.
What will be an ideal response?
Key to the diffusion and convergence processes across cultures is adaptation of the message to the receiving culture. The key is to adapt to the local culture, localize thinking, localize the product, and localize the marketing strategy.
Communication & Mass Media
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When a culture is concerned with possessing one fundamental truth, like Christianity, that culture is ________ orientated
a. long-term b. short-term c. privilege-disadvantage d. personal-contextual
Communication & Mass Media
Many advertising researchers consider the unaided recall method of measuring readership to be more accurate than the recognition method
Indicate whether the statement is true or false
Communication & Mass Media