Within the dimensions of product performance, a poor performance in which of the following would be a "quality killer"?

A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?

What will be an ideal response?

The objective behind a diversity management program in business is to ________

A) adhere to legal regulations and bureaucratic procedures B) avoid penalties associated with discrimination C) systematically transform an organization's culture D) None of the above