A customer has a piece of paper that states that he will receive five dollars off the selling price if he purchases a certain brand of teeth whitening strips. What sales promotion technique is being offered to this customer?
What will be an ideal response?
This customer has a coupon. Coupons are certificates for money off on selected products, often with an expiration date, and are used to encourage product trial.
Business
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Price discrimination may be used to match competition as long as the strategy is temporary, localized, and ________
A) defensive B) offensive C) publicized D) private E) uniform across channels
Business
Which of the following will lower the rate of return on a stock whose price has doubled since you bought it?
A) an increase in the capital gains tax from 15% to 20% B) an increase in the tax rate on dividend income from 15% to 20% C) persistently low inflation rates D) the Federal Reserve acts to lower interest rates
Business