Advertising, promotion, customer service, and distribution strategies are typically part of the ________ section in a marketing plan
A) sales forecast
B) strategic controls
C) operational controls
D) marketing mix
E) BCG growth-market matrix
D
Business
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The due diligence defense is one that is easy to establish.
a. true b. false
Business
Once a firm has segmented the market, the next step is to ________
A) decide on a position within the segment B) settle on pricing C) select a target market D) establish the company's brand E) immediately decide on the "4Ps" of the marketing strategy
Business