A benefit of using TCO analysis to evaluate an information technology investment is that it is able to incorporate intangible and "soft" factors such as benefits and complexity costs

When developing a document electronically, it should be

A) embedded in an email. B) sent as a PDF. C) linked to a live file. D) void of multimedia elements. E) developed using proposal writing software.

In their rush to get on the globalization bandwagon, too many firms have ________

A) opted for niche marketing B) sacrificed the ability to respond to local market structures and consumer preferences C) overly focused on local markets at the cost of losing out on market share abroad D) wrongly overestimated the importance of mass customization for the global market