In their rush to get on the globalization bandwagon, too many firms have ________
A) opted for niche marketing
B) sacrificed the ability to respond to local market structures and consumer preferences
C) overly focused on local markets at the cost of losing out on market share abroad
D) wrongly overestimated the importance of mass customization for the global market
B
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What is one manner in which new technologies have affected public relations practice?
A. New technologies have lengthened the news cycle, meaning that once something becomes news, it stays in the news for a very long time. B. New technologies have enabled public relations practitioners to communicate better with corporate lawyers, thus reducing friction between the public relations and legal functions in organizations. C. New technologies require public relations practitioners to constantly monitor the digital media environment for information—truthful or not—about their organizations. D. Despite advances in new technologies, most journalists still prefer to receive news releases via snail mail, in hard copy. E. None of the above; new technologies have had no effect on public relations practice.
The function of the OD practitioner in the intervention process includes _____
a. operating in an expert manner so that the client will accept the knowledge and professionalism of the practitioner b. defining clearly the problem and solution for the client c. quickly defining the problem for the client in order to gain the client's confidence d. all of the above e. none of the above