A marketing research firm has instructed its research associates to collect primary data by stopping people at a shopping mall or busy street corner and request an interview on the spot. What are the drawbacks of using this method?
What will be an ideal response?
This method is subject to interviewer bias. It also is relatively expensive and requires more planning and supervision.
Business
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________ are items that are used and not retained by a consumer
A) Services B) Demands C) Products D) Promotions E) Utilities
Business
Increased market share is an example of a possible ________ that might justify implementing an ERP system
A) business goal B) project C) CSF D) process driver
Business