According to the text, when gathering support material, you should make sure that it is

a. memorable, shocking, and interesting.
b. recent, understandable, and interesting.
c. familiar, interesting, and noteworthy
d. interesting, relevant, and memorable.

d

Communication & Mass Media

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The first question an organization should ask itself when developing a values statement is:

A) How much money do we want to make? B) Why should be care about our customers? C) What is in it for us? D) How can we win the respect of others? E) Why are we in business?

Communication & Mass Media

Which of the following is NOT a component of the communication process?

A. message B. source C. mediation D. channel

Communication & Mass Media