Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive fifty miles and pay $90 for the blanket, or she could order one off the Internet for $168
Because Jane works fifty hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the Internet. This is an example of how ________ influences the consumer decision-making process.
A) a microculture
B) an opinion leader
C) a reference group
D) time
E) learning
D
Business
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What is the process of continuously measuring system results, comparing those results to optimal system performance, and identifying steps and procedures to improve system performance?
A. Benchmarking B. Bottlenecking C. Consolidation D. Cycle time
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In which step of the selling process does a salesperson set call objectives?
A) preapproach B) approach C) presentation D) qualifying E) prospecting
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