A firm can spend its reported profits

Indicate whether the statement is true or false.

Answer: FALSE
Explanation: A firm can only spend cash. Profits are an accounting measure of performance during a specific period of time.

Business

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The environment prevailing in the countries, cultural units, or international markets that are being researched influences the way the six steps of the marketing research process should be performed

Indicate whether the statement is true or false

Business

When considering whether or not a company should engage in CSR, it is important to look at the company values. Some companies believe providing a return to shareholders is the sole purpose for the existence of the business

In these companies, believers in CSR will best convince company non-believers with which of the following arguments: A. "CSR is the new trend; in order to keep up in business, we must implement a CSR plan." B. "We can use CSR to build a stronger relationship with our customers." C. "It is simply the right thing to do." D. "CSR initiatives, for example reducing the company's environmental footprint, is shown to reduce costs and add to the bottom line." E. "We should generate an ad campaign that shows that our company thinks ‘green.'"

Business