When considering whether or not a company should engage in CSR, it is important to look at the company values. Some companies believe providing a return to shareholders is the sole purpose for the existence of the business

In these companies, believers in CSR will best convince company non-believers with which of the following arguments:
A. "CSR is the new trend; in order to keep up in business, we must implement a CSR plan."
B. "We can use CSR to build a stronger relationship with our customers."
C. "It is simply the right thing to do."
D. "CSR initiatives, for example reducing the company's environmental footprint, is shown to reduce costs and add to the bottom line."
E. "We should generate an ad campaign that shows that our company thinks ‘green.'"

D