The objective function of an optimization modeling approach to S&OP should not allow available labor or equipment time to be exceeded

An example of intellectual capital is the

a. money invested in a mainframe computer. b. brainpower of a company's product development team. c. money invested in advertising in trade journals. d. accounts receivables for services.

Reach is:

A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period B) the number of people who place a particular brand into their evoked sets C) the number of people who purchase a product in a given time period D) the number of people who use a certain medium in a four week time period