Reach is:
A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) the number of people who place a particular brand into their evoked sets
C) the number of people who purchase a product in a given time period
D) the number of people who use a certain medium in a four week time period
A
You might also like to view...
Which of the following statements regarding a variable annuity is TRUE?
A) The amount of the annuity benefit payments is guaranteed. B) The investment risk is borne by the annuitant/contract owner. C) The value of the amount of the annuity over the life of the accumulation period is guaranteed. D) The rate of return credited to the separate account is guaranteed.
Compare and contrast brand equity and customer equity
What will be an ideal response?