An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal

What is the first stage of the new-product development process?

a. its employees b. its competitors c. its customers d. its financial lenders

Forcing, as a conflict management strategy, usually creates which of the following solutions?

a. win-lose b. lose-lose c. tie-win d. win-win e. tie-lose