It is possible to use linear regression analysis to develop a forecasting model for nonlinear data if we can effectively transform the data

Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

A) advertising B) sales promotion C) word-of-mouth marketing D) public relations E) personal selling

Which of the following activities takes place most immediately once the mission has been developed?

A) The firm develops alternative or back-up missions in case the original mission fails. B) The functional areas develop their functional area strategies. C) The functional areas develop their supporting missions. D) The ten OM decision areas are prioritized. E) Operational tactics are developed.