Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites
a. service planes
b. servicescapes
c. service boxes
d. servicetomies
e. service vaults
b
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When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotion mix?
A) sales promotion B) personal selling C) word of mouth marketing D) direct marketing E) advertising
Ignoring income tax effects, which of the following is correct concerning depreciation?
a. Depreciation provides additional cash flow from operating activities than would have been available without the depreciation. b. Depreciation builds a cash reserve to fund the replacement of plant, property, and equipment. c. Depreciation reduces net income but does not usually require a cash expenditure during the period. d. Depreciation is a systematic and rational method for allocating the cost of intangible assets over their useful lives. e. Depreciation provides less cash flow from operating activities than would have been available without the depreciation.