When performing an IS strategy audit, which of the following is LEAST important for the auditor to consider?
A. Reviewing short-term plans (one year) and long-term plans (three to five years)
B. Reviewing information systems procedures
C. Interviewing appropriate corporate management personnel
D. Ensure that the external environment has been considered
Answer: B. Reviewing information systems procedures
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Britney is fifteen years old and wants to begin her own business selling cupcakes to coffee shops and restaurants She is having a tough time deciding whether she should express her market share in terms of the revenue generated or the number of cupcakes sold. Regardless of what she chooses, which of the following types of pricing objectives is Britney considering?
a. Status quo pricing b. Profit oriented c. Target return on investment d. Sales oriented
The following items are tangible components of a corporate image, except:
A) goods and services sold B) retail outlets where the product is sold C) advertising, promotions, and other forms of communication D) competing businesses